DURATION: 4 hours totally.
Trainer: Onur Guvenc
SCHEDULE OPTIONS (check your local time):
OPTION 1 Timetable
A fast introduction to the most important skills and most applicable tools of marketing management which will help you to understand how to create effective marketing strategies.
Skills you will learn
- Understanding market insights
- Successful customer relationship management
- Evaluation of marketing campaigns
- Creating effective marketing strategies
- Understand the key factors of success in marketing
About this course
In this course, you will learn to create, deliver and communicate the value of a product to your customers and to build a strong customer relationship management.
The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager.