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DURATION: 4 hours totally.

Trainer: Onur Guvenc

SCHEDULE OPTIONS (check your local time):

OPTION 1 Timetable

No event found!

A fast introduction to the most important skills and most applicable tools of marketing management which will help you to understand how to create effective marketing strategies.

Skills you will learn

  • Understanding market insights
  • Successful customer relationship management
  • Evaluation of marketing campaigns
  • Creating effective marketing strategies
  • Understand the key factors of success in marketing

About this course

In this course, you will learn to create, deliver and communicate the value of a product to your customers and to build a strong customer relationship management.

The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager.

Business Planning

by honoris
DURATION: 4 hours totally.

Trainer: Onur Guvenc

SCHEDULE OPTIONS (check your local time):

OPTION 1 Timetable

No event found!

This course focuses on business plans as a necessary element of starting a business and also prepares you to participate in business planning in large institutions. The course will go through the process of preparing successful business plans including determining the contents of a plan and reviewing an actual plan.

Skills you will learn

  • What is a business plan, its elements, and how do they fit together.
  • Know why and when you need to write a business plan.
  • Experience the difficult, but essential, process that all entrepreneurs go through when they plan their new venture. Students will have the opportunity to apply their entire business education and experience to a very practical, hands-on project.

About this course

The course will be designed to help you to incorporate the contents of the core management courses. Upon the completion of the course the students are expected to analyze and prepare the components of a business plan.

Course aims to provide templates and detailed guides for the elaboration of the business plan, marketing plan and financial plan. It also introduce you the aspects related to different exit routes strategies and harvesting the firm.

Design Thinking

by honoris
DURATION: 6 hours totally.

Trainer: Dr Albina Salimbayeva

SCHEDULE OPTIONS (check your local time):

OPTION 1 Timetable

No event found!

OPTION 2 Timetable

No event found!

The aim of the course is to study the Design Thinking methodology and how to apply it on project activities and on the strategic development of companies, as well as development of creative, entrepreneurial, analytical thinking.

Skills you will learn

  • Cycle: empathy, focusing, generation of ideas, prototyping, test.
  • Analysis
  • Focusing
  • Problem identification
  • Searching for decisions
  • Making decisions
  • Choice of solutions
  • Generation of ideas
  • Prototyping
  • Presentation skills
  • Communication skills
  • Design brief
  • Research design
  • Leadership skills

About this course

The Design thinking course was developed for professionals who seek to strengthen their company’s positions in the market through building new business models, optimizing business processes, creating and implementing new development strategies, introducing innovations and introducing new and/ or innovative products.

During the course participants will learn to identify problems and create ideas for solving them. Having mastered the basic key principles of Design Thinking, participants will see a new approach for the further development of the company or projects.

Strategic Management

by honoris
DURATION: 5 hours totally.

Trainer: Onur Guvenc

SCHEDULE OPTIONS (check your local time):

Timetable

No event found!

In this course, you will learn the most important skills and most applicable tools of successful Strategic Management in a fast and efficient way.

Skills you will learn

  • Analyzing business situations
  • Taking strategic decisions
  • Mastering the most important strategic management tools

About this course

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management, based on consideration of resources and an assessment of the environments in which the organization competes.

In this course you’ll learn the most important strategic tools: SWOT analysis (for analyzing your organization’s strengths, weaknesses, opportunities, and threats), PEST analysis (for scanning your business environment); BCG matrix (for analyzing your company’s product lines), and many more.

DURATION: 4 hours  totally.

SCHEDULE OPTIONS (check your local time):

Timetable

No event found!

In this course, you will learn the skills to understand today’s economy and to succeed in today’s interconnected business world.

Skills you will learn

  • Understanding essential economic principles and concepts
  • Analyzing the production and consumption of goods and services
  • Evaluation of international business strategies

About this course

This course introduces basic economic concepts that are fundamental to understand many of the issues faced by business firms. Learn the processes that govern the production and consumption of goods and services in a global economy: Microeconomics and Macroeconomics.

Understand important principles like price elasticity and the law of supply and demand. This course also includes the different economic systems around the globe, the essential business cycle phases, the country analysis tool, and international business strategies.

 

DURATION: 6 hours per module, 24 hours totally.

SCHEDULE OPTIONS (check your local time):

OPTION 1 Timetable

No event found!

OPTION 2 Timetable

No event found!

About the course

Social media is changing how business is done around the world in almost every industry. The business world is undergoing fundamental changes in how consumers interact with brands and each other. Social media has helped give consumers a voice and connect them with their friends and other like-minded people, and it has also opened up numerous new communication channels available for public relations practitioners and brands to connect with current and potential audiences. This course is designed to help you understand how public relations and marketing have (and have not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. The overarching goal is to obtain a clear perspective on what’s really going on in digital PR and marketing so that you can begin to appreciate its true value to consumers, to managers, and to other corporate stakeholders. It will equip you with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business goals. Note that this course’s focus is on Facebook and Instagram. However, you will gain basic knowledge of the other platforms as well. The intention is to broaden your perspective, to train you to approach Social Media Advertising, not narrow your thinking by just focusing on Facebook and Instagram.

Course Objectives:

  • Understand what social media is and how this new type of media and communications technology influences how business and marketing is done
  • Understand key principles of “consumers’ behaviors” from psychological and sociological perspectives, and how these principles can be leveraged when developing social media marketing strategies
  • Develop skills in using the Facebook Ads Manager for your business/marketing service.
  • Discover innovative uses for social media in a variety of business areas and processes (e.g., new product development and service management)
  • Develop and implement a strategic social media plan for your own brand or learn for your future career.
  • Gain enough in-class experience to confidently apply for business management, customer service, marketing or PR positions that require social-media skills.
  • Obtain the knowledge from Social Media Expert and see how the Social Media Marketing is applied to the Global Companies.
MODULE 1: SOCIAL MEDIA MARKETING OVERVIEW AND FACEBOOK MARKETING FOUNDATIONS

Skills you will learn

  • Understand social media marketing principles
  • Make consumers aware of your presence
  • Paid vs Organic Traffic
  • Overview of FB social media platform
  • Differences of FB advertising as compared to other marketing channels
  • How to do identity and streamline your target customers on Facebook via Audience Insights
  • Defining people based marketing – Core Audiences, Custom Audiences & Lookalike Audiences
MODULE 2: SETTING UP FACEBOOK MARKETING ASSETS

Skills you will learn

  • Creation of a Facebook Page for their company/ brand
  • Populating the Facebook Page with the user’s key messages and branding assets
  • Optimizing of the Facebook Page for greater discoverability
  • Setting up of a Facebook Business Manager
  • Creating Facebook advertising accounts and delegating access to stakeholders
  • Enabling of Facebook advertising Pixel and installing of the pixel on the organization’s digital assets
  • Anatomy of Facebook advertising campaign structure (Campaign, Adset, Ad levels)
MODULE 3: DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY

Skills you will learn

  • Core audiences (targeting via locations, age, gender, languages, interests and other digital parameters captured from Facebook)
  • Custom audiences (targeting via customer file, website traffic, app activity, offline activity and engagement)
  • Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
  • Understanding the advantages & disadvantages of the different audiences • Guided creation of audiences
  • Placements of ad creatives on Facebook & Instagram
  • Scheduling and budgeting
MODULE 4: FACEBOOK ANALYTICS, REPORTING, AND OPTIMIZATION
  • Highlighting the different marketing objectives that are available on the FB advertising platform
  • Understanding the pros & cons of each objective and how they are to be used effectively
  • Suggestions on Improving relevancy score to get lower CPCs & CPMs
  • Essential Facebook Advertising metrics to track and measure
  • Best practices for design creatives & copyrighting
  • Optimizing your campaigns based on defined KPIs

Leadership

by honoris
DURATION: 6 hours  totally.

SCHEDULE OPTIONS (check your local time):

Timetable

No event found!

The course focuses on development of understanding of leadership and learning of skills which are necessary for successful leadership.

Skills you will learn

  • understand leadership
  • to analyze the leadership practices
  • know leadership models
  • define essential strategies
  • apply principles of effective leadership
  • leading organizations

About this course

In the course concept of leadership, traits and skills of effective leadership will be studied. Organizational change, competencies and skills of leaders, problem-solving, decision-making, creative leadership, feedback, negotiation skills, teams leading, communication skills and their role in leadership will also be considered.

DURATION: 6 hours per module, 24 hours totally.

SCHEDULE OPTIONS (check your local time):

OPTION 1 Timetable

No event found!

OPTION 2 Timetable

No event found!

MODULE 1: ENTREPRENEURSHIP

This course is designed to provide students with knowledge, skills and competencies to develop business, open startup, create ideas and solve problems by using a big range of methods and analysis.

Skills you will learn
• think creatively
• identify problems
• conduct surveys
• identify the needs of the market
• business plan development
• communication skills
• generate a competitive business ideas
• self-management
• evaluating product

About this course

This course examines the following issues: start up, canvas, strategic planning, customers, fundraising, skills and knowledge needed for entrepreneurs, market analysis, market needs, marketing mix.
During the course different concepts in entrepreneurship will be introduced. Stages of entrepreneurial process, entrepreneurial strategies, product design, business environment and starting a new company will take place.

MODULE 2: DESIGN THINKING

The aim of the course is to study the Design Thinking methodology and how to apply it on project activities and on the strategic development of companies, as well as development of creative, entrepreneurial, analytical thinking.

Skills you will learn
• Cycle: empathy, focusing, generation of ideas, prototyping, test.
• Analysis
• Focusing
• Problem identification
• Searching for decisions
• Making decisions
• Choice of solutions
• Generation of ideas
• Prototyping
• Presentation skills
• Communication skills
• Design brief
• Research design
• Leadership skills

About this course

The Design thinking course was developed for professionals who seek to strengthen their company’s positions in the market through building new business models, optimizing business processes, creating and implementing new development strategies, introducing innovations and introducing new and/ or innovative products.
During the course participants will learn to identify problems and create ideas for solving them. Having mastered the basic key principles of Design Thinking, participants will see a new approach for the further development of the company or projects.

MODULE 3: STRATEGIC INNOVATION

Nowadays innovation development and implementation is considered as one of the important element in organization development. This course is aimed to develop the skills and knowledge in innovation for promoting development in the organization.

Skills you will learn
• understand innovations
• creation of innovations
• define essential strategies for strategic innovations

About this course
In this course innovation processes, innovative models, creative methods will be studied.
Strategies to manage innovation processes, high-technology businesses, product development, market research, designing of innovative organizations will be considered.

MODULE 4: LEADERSHIP

The course focuses on development of understanding of leadership and learning of skills which are necessary for successful leadership.

Skills you will learn
• understand leadership
• to analyze the leadership practices
• know leadership models
• define essential strategies
• apply principles of effective leadership
• leading organizations

About this course
In the course concept of leadership, traits and skills of effective leadership will be studied.
Organizational change, competencies and skills of leaders, problem-solving, decision-making, creative leadership, feedback, negotiation skills, teams leading, communication skills and their role in leadership will also be considered.

Sales Management

by honoris
DURATION: 6 hours per module, 12 hours totally.

SCHEDULE OPTIONS (check your local time):

OPTION 1 Timetable

No event found!

OPTION 2 Timetable

No event found!

MODULE 1: PROFESSIONAL SALESPERSON

What does it take to be a highly successful professional salesperson? This course answers this question and guides you to explore and understand successful sales.

Skills you will learn

  • The selling theory and approaches
  • Preparing great presentations
  • Selling process, the buying process, creating value in buyer-seller relationships
  • Mastering the most important strategic management tools

About this course

This course is designed for people who want to have a career in sales, the ones who are new to the field and those for whom selling has recently become an additional workplace responsibility.

In this course, we aim to provide participants with basic knowledge about consultative selling and tools they can use back on the job. That’s why it is an ideal course for small business owners who want to boost their sales and profits. We are going to explore salespersons’ role, sales models and methodologies, processes strong salespeople follow and steps to build rapport.

MODULE 2: SALES MANAGEMENT

In this part, we will focus on how to manage a sales team and the totality of sales process. It will help sharpen the skills of even experienced sales representatives, enabling them to take advantage of sales opportunities and aggressively expand the business and improve management features.

Skills you will learn

  • Follow-up to develop long-term relationships & future business
  • Set goals that motivate
  • Manage your sales database effectively
  • Handle objections professionally & effectively

About this course

Course topics include the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, closing the sale, as well as how to motivate, compensate and train sales people.

 

Business Management

by honoris
DURATION: 6 hours per module, 24 hours totally.

SCHEDULE OPTIONS (check your local time):

OPTION 1 Timetable

No event found!

OPTION 2 Timetable

No event found!

MODULE 1: STRATEGIC MANAGEMENT 

In this course, you will learn the most important skills and most applicable tools of successful Strategic Management in a fast and efficient way.

Skills you will learn

  • Analyzing business situations
  • Taking strategic decisions
  • Mastering the most important strategic management tools

About this course

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management, based on consideration of resources and an assessment of the environments in which the organization competes.

In this course you’ll learn the most important strategic tools: SWOT analysis (for analyzing your organization’s strengths, weaknesses, opportunities, and threats), PEST analysis (for scanning your business environment); BCG matrix (for analyzing your company’s product lines), and many more.

MODULE 2: BUSINESS PLANNING 

This course focuses on business plans as a necessary element of starting a business and also prepares you to participate in business planning in large institutions. The course will go through the process of preparing successful business plans including determining the contents of a plan and reviewing an actual plan.

Skills you will learn

  • What is a business plan, its elements, and how do they fit together.
  • Know why and when you need to write a business plan.
  • Experience the difficult, but essential, process that all entrepreneurs go through when they plan their new venture. Students will have the opportunity to apply their entire business education and experience to a very practical, hands-on project.

About this course

The course will be designed to help you to incorporate the contents of the core management courses. Upon the completion of the course the students are expected to analyze and prepare the components of a business plan.

Course aims to provide templates and detailed guides for the elaboration of the business plan, marketing plan and financial plan. It also introduce you the aspects related to different exit routes strategies and harvesting the firm.

MODULE 3: MARKETING MANAGEMENT 

An introduction to the most important skills and most applicable tools of marketing management

Skills you will learn

  • Understanding market insights
  • Successful customer relationship management
  • Evaluation of marketing campaigns

About this course

In this course, you will learn to create, deliver and communicate the value of a product to your customers and to build a strong customer relationship management.

The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager.

MODULE 4: INTERNATIONAL BUSINESS 

In this course, you will learn the skills to understand today’s economy and to succeed in today’s interconnected business world.

Skills you will learn

  • Understanding essential economic principles and concepts
  • Analyzing the production and consumption of goods and services
  • Evaluation of international business strategies

About this course

This course introduces basic economic concepts that are fundamental to understand many of the issues faced by business firms. Learn the processes that govern the production and consumption of goods and services in a global economy: Microeconomics and Macroeconomics.

Understand important principles like price elasticity and the law of supply and demand. This course also includes the different economic systems around the globe, the essential business cycle phases, the country analysis tool, and international business strategies.