Business Management

DURATION: 6 hours per module, 24 hours totally.

SCHEDULE OPTIONS (check your local time):

MODULE 1: STRATEGIC MANAGEMENT 

In this course, you will learn the most important skills and most applicable tools of successful Strategic Management in a fast and efficient way.

Skills you will learn

• Analyzing business situations
• Taking strategic decisions
• Mastering the most important strategic management tools

About this course

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management, based on consideration of resources and an assessment of the environments in which the organization competes.

In this course you’ll learn the most important strategic tools: SWOT analysis (for analyzing your organization’s strengths, weaknesses, opportunities, and threats), PEST analysis (for scanning your business environment); BCG matrix (for analyzing your company’s product lines), and many more.

MODULE 2: BUSINESS PLANNING 

This course focuses on business plans as a necessary element of starting a business and also prepares you to participate in business planning in large institutions. The course will go through the process of preparing successful business plans including determining the contents of a plan and reviewing an actual plan.

Skills you will learn

• What is a business plan, its elements, and how do they fit together.
• Know why and when you need to write a business plan.
• Experience the difficult, but essential, process that all entrepreneurs go through when they plan their new venture. Students will have the opportunity to apply their entire business education and experience to a very practical, hands-on project.

About this course

The course will be designed to help you to incorporate the contents of the core management courses. Upon the completion of the course the students are expected to analyze and prepare the components of a business plan.

Course aims to provide templates and detailed guides for the elaboration of the business plan, marketing plan and financial plan. It also introduce you the aspects related to different exit routes strategies and harvesting the firm.

MODULE 3: MARKETING MANAGEMENT 

An introduction to the most important skills and most applicable tools of marketing management

Skills you will learn

• Understanding market insights
• Successful customer relationship management
• Evaluation of marketing campaigns

About this course

In this course, you will learn to create, deliver and communicate the value of a product to your customers and to build a strong customer relationship management.

The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager.

MODULE 4: INTERNATIONAL BUSINESS 

In this course, you will learn the skills to understand today’s economy and to succeed in today’s interconnected business world.

Skills you will learn

• Understanding essential economic principles and concepts
• Analyzing the production and consumption of goods and services
• Evaluation of international business strategies

About this course

This course introduces basic economic concepts that are fundamental to understand many of the issues faced by business firms. Learn the processes that govern the production and consumption of goods and services in a global economy: Microeconomics and Macroeconomics.

Understand important principles like price elasticity and the law of supply and demand. This course also includes the different economic systems around the globe, the essential business cycle phases, the country analysis tool, and international business strategies.